editorial director + content strategist + agency-bred copywriter
Storytelling built on strategy.
Digital marketing, advertising, print, packaging, product naming, brand voice creation, PR, social media, catalogs, store signage and editorial.
Copywriting and content strategy for beauty and fashion brands including MDNA SKIN (under the creative direction of Madonna), Tatcha, Benefit, Biossance, Sephora, Saint Jane, BKR, Holt Renfrew, Piperlime, Levi's, Banana Republic.
Featured articles in ELLE, Daily Candy, C, Cosmo,
XO Jane, Man Repeller, Paper City and other luxury publications.
High-profile interviews, scripts and brand collaborations: Madonna + The Fat Jewish (MDNA SKIN), Meghan Markle (Holt Renfrew), Rachel Zoe (Piperlime), Manolo Blahnik (Shoetube), Kim Kardashian (Tria Beauty), Proenza Schouler (La Garconne), Olivia Palermo + Kevin Love (Banana Republic), celeb doctors and derms.
Guest expert on nationally and regionally broadcast TV shows.
Author of two internationally sold books (Chic-tionary and All's Fair In Love & Wardrobe) featured by ELLE, People StyleWatch, US Weekly and other media.